Captivate - Introduction to Influence & Persuasion

Level up your career, today.

Understand how the human brain actually makes decisions.

Bridge the gap between academic theory and real-world scenarios to enhance your skills

Apply behavioural science in the workplace.

Learn use cases that cover marketing, sales, negotiation and interpersonal skills.

Practical application for any role

Apply your learnings in everyday situations

Who should take this course?

If you work with other humans than your ability to influence and persuade is critical to your success. No matter your role, you will find the skills of communication will make you more effective. Becoming a more persuasive communicator is one of the fastest ways to close more deals, improve your marketing or manage stakeholders.

About the Course

Contrary to what many think, influence and communication are learned skills. Beyond the high level frameworks and scripts, there are many tactical skills we can use to improve our outcomes. To address this opportunity, we bring you the most actionable ways to connect with your customers and increase your impact. This course is the culmination of over 30 years of experience and countless hours of research.

Meet Your Instructors, Ben Wise & Darren Chiu

Ben and Darren are the co-founders of Captivate, providing tactical tools to help you increase your powers of persuasion. They are sought after speakers on the psychology of persuasion and have spoken at industry events, conferences and corporate training programs. Ben & Darren have appeared on many of the largest stages of North America, including TEDx and Canada's Got Talent. This is your chance to learn from the best.

Course Curriculum

4 Chapters · 13 Lessons

1
Introduction & Course Overview
1. (Included in full purchase)
  Introduction & Course Overview
2
Human Psychology in Action
1. (Included in full purchase)
  How Psychology Shows Up In Everyday Interactions
2. (Included in full purchase)
  How We Make Decisions
3. (Included in full purchase)
  Assignment Overview
3
The 3 Human Truths of Change & Decision Making
1. (Included in full purchase)
  Human Truth # 1
2. (Included in full purchase)
  First Edit
3. (Included in full purchase)
  Human Truth #2
4. (Included in full purchase)
  Second Edit
5. (Included in full purchase)
  Human Truth #3
6. (Included in full purchase)
  Third Edit
4
Course Wrap Up
1. (Included in full purchase)
  Final Edit
2. (Included in full purchase)
  Course Wrap Up
3. (Included in full purchase)
  Post-Course Feedback Survey

Student Testimonials

Discover how our course has transformed communication skills and boosted confidence in our students

”

I love that the videos are bite sized, engaging, insightful, easy to watch on the go. Really enjoyed the course!

Marketing Director

Canadian Tire

”

I just finished the course and I'm already putting what I learned into practice. I love how easy to is to apply it all.

Account Executive

Big Tech

”

I've sat through hours and hours of trainings over the years and this was the best 30 minutes of learning I've been apart of.

Head of Sales

Ad Tech Provider

”

I've always found behavioral science to be too theoretical, but Ben and Darren manage to make it easy to understand and extremely practical.

Senior Manager

Finance

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